The Challenge
The Easy Bites team came to us with a problem to solve, an issue that resonated deeply with many parents - the everyday struggle of feeding and addressing nutrition concerns for their children. They had a prototype draft and access to a big community of parents struggling with feeding and nutrition issues with their kids.
Our Approach
We started by testing the existing prototype for feedback before moving on to design and development. Here are the core phases, from concept to launch:
✅ User Testing Interviews
✅ Product Strategy
✅ UX & UI Design
✅ Software Development
✅ Product Launch
✅ After-launch Support
Idea Validation: User testing interviews
Our first step was to immerse ourselves in the world of these parents, understanding their joys, frustrations, and the unique hurdles they encountered with their children's nutrition. The prototype draft provided a foundation to work with. We engaged in conversations and gained valuable insights into the specific pain points and needs. Testing the prototype with parents allowed us to validate our assumptions, ensuring the final product would address their challenges.
Product Strategy: Defining the core MVP needs
Armed with a deep understanding of the target audience and valuable insights from prototype testing, we engaged in rounds of design thinking and creative workshops. These collaborative sessions fostered innovation, allowing the team to brainstorm ideas, explore creative solutions, and refine the app's design and functionality.
UX & UI Design
We defined the app's content structure and core features to provide a seamless and engaging user experience. We focused on creating an easy-to-use app with a clean design that allows users to engage with the valuable content.
What we did:
✅ Logo Design
✅ Visual Direction
✅ Information Architecture
✅ UX & UI Design
✅ Design QA
Software Development: Bringing the app to life
After the design was ready, the development team translated the vision into code, bringing the app to life while ensuring it met the highest standards of usability and functionality.
Operating under the iterative process of Agile Development, each code iteration became more than a checkpoint - it was an opportunity for improvement. We adapted to changing requirements and integrated feedback promptly.
Product Launch 🚀
The launch of Easy Bites marked the culmination of months of hard work, dedication, and collaboration. The team's comprehensive efforts ensured a smooth entry into the Apple Store and laid the groundwork for the app's continued success in the competitive mobile landscape.
