We helped the Easy Bites team design and launch a native iOS app that brings real support to parents facing everyday feeding struggles.
The Easy Bites team had a big vision: to help parents navigate the daily stress of feeding and nutrition with confidence and care. They already had:
→ A draft prototype
→ A strong community of parents
→ Real insights into the challenges parents face
What they needed was a partner who could help them validate the idea, shape the product, and bring the the app to life with clarity, care, and a strong foundation for growth.
Before building anything, we listened. We spoke with real parents, heard their frustrations, and unpacked what feeding struggles actually look like day to day. That understanding grounded everything, from design choices to development priorities.
Here’s how we brought Easy Bites to life:
→ User Testing
→ Product Strategy
→ Visual Direction
→ Logo Design
→ UX & UI Design
→ Mobile App Development
→ Product Launch
→ After-launch Support
Founder @Easy Bites
We used a soft but colorful palette, designed to capture the warmth and energy of parenthood without feeling childish. The colors are gentle but bright, bringing just enough energy to feel uplifting while keeping the experience calm and clear for busy adults. Typography, spacing, and iconography were all chosen to create a sense of ease, approachability, and confidence.
Once the designs were in place, our development team brought them to life, building a fast, stable iOS app that delivered on both performance and simplicity. We worked in agile sprints, stayed close to feedback, and kept things moving.
The app launched successfully in the Apple App Store, backed by months of thoughtful collaboration, clear goals, and close teamwork.
