The live site
Why He Came to Us
Coach Dino helps young hockey players master fundamentals and build their Hockey IQ. His training approach is different, built on discipline, creative repetition, and over 30 years of hands-on coaching experience.
He came to us looking for:
- A clear way to explain and promote his training method
- A simple, easy-to-navigate website anyone could use
- A bold, clean brand that reflects his coaching style
- A flexible setup he could manage and grow over time
How We Made It Work
We began with a Scoping Session to align on the project goals, the target audience and the core needs. This allowed us to define a solid foundation before moving into design and development.
Here are the core steps we took:
- Branding & Logo Design
- Content & Voice Direction
- Website Design
- Webflow Development
- Payment Integration
- Testing, Launch & Support
Brand & logo
Homepage
Typography
I have used Creative Glue Lab's design services for multiple companies that I own. Ileana's service level, care, and ability to hit all stated deadlines is second to none. However, Ileana's true genius is in her ability to read your needs and to create a design and overall feel that draws the exact clientele that you are looking for. In the end, when you choose a designer, you are simply renting their brain to accomplish what you cannot do yourself. Ileana has the best brain in the business and I recommend her and her services unconditionally!
Dino PaoneFounder, Hockey Dino's Way
Color palette
We designed a visual style to match the energy of the program: intense, focused, and built on fundamentals. The color palette balances bold reds, clean whites, deep blacks, reflecting both strength and simplicity.
Strong, modern typefaces give every page structure and confidence, echoing Dino’s coaching style, and minimal layouts keep the focus on the content.
We also played with sharp-edged elements, a subtle nod to the way skates cut clean across the ice. It adds just the right amount of tension and precision to the design, tying the visuals back to the sport itself.
Brand system
Training method
Brand & logo
Webflow build
Website detail
Brand detail
We bring the glue.
You bring the spark.
