Projects

We worked with Tech Talks to redesign their conference website and refresh the visual direction, creating a clear and modern experience.

See Live Website
  • Development
  • Website
  • Brand
Homepage
techtalks.upt.ro
Tech Talks: the redesigned conference website The live site
techtalks.upt.ro

Why They Came to Us

Tech Talks is the technology conference of Politehnica University Timișoara, held every year with international speakers on stage.

They came to us for a modern, structured website, and a refreshed visual direction to go with it. They also wanted a flexible setup, so their team could manage and update content easily as each edition takes shape.

The brand has two parts: a base that holds every edition together, and a theme that says something new each year.

How We Made It Work

We started by exploring different visual directions to define a strong concept and a cohesive foundation for the project.

The goal was to create a visual language that feels distinctive, structured, and aligned with the energy of the conference.

  • Branding & Visual Direction
  • Information Architecture
  • Web Design
  • Webflow Development
  • CMS Setup
  • Testing, Launch & Support
Tech Talks: the conference stage with the brand identity The conference
Brand in the room
Tech Talks: brand color palette Visual direction
Base & yearly theme
Tech Talks: moving typography type system Moving typography
Rhythm & movement
Tech Talks: layered shapes and depth Layered shapes
Shapes & depth

We refreshed the visual direction to feel more modern, structured, and aligned with the energy of the conference. The identity builds on layered shapes and depth, combined with large moving typography that flows across the screen, creating a sense of rhythm, movement, and focus.

At the same time, we redesigned the website with clarity in mind, simplifying navigation, organizing content, and making key information easy to scan and understand. The result is a flexible platform that’s clear, easy to navigate, and ready to grow with the event.

Tech Talks: the conference stage, live The conference
Live, in the room

We bring the glue.
You bring the spark.

Ileana Marcut, co-founder of Creative Glue Lab
I’m Ileana, co-founder at Creative Glue Lab. Got an idea? Let’s chat.